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The McCollough Smarter Lip Enhancement Procedure
Gulf Shores

More and more people are becoming interested in having more youthful—but natural-looking—lips. Lip enhancement is a cosmetic procedure aimed at enhancing the size, shape, and overall appearance of the lips. By adding volume, defining contours, and improving symmetry, our lip enhancement in Gulf Shores aims to create fuller, more balanced lips that complement facial features. Injectable materials may provide temporary enhancement, but we rely upon methods that provide more long-term improvement, such as a surgical lip lift or an anatomic graft using a patient’s own collagen.

The McCollough Lip Enhancement Approach

The lip lift is performed by removing a strip of the white skin around the lip and advancing the pink skin into the area. For patients over 40, surgery is often combined with laser resurfacing, a chemical peel, or dermabrasion for the best results, especially when wrinkles are present. In younger patients, the lips may be enlarged by collagen transfers, or grafting, alone.

With lip lifting surgical incisions are closed with absorbable sutures, which usually dissolve within 5-7 days.

Recently, a great deal of hype has been applied to the so-called “Bull Horn Lip Lift.” It is not a new procedure. Frankly, it has been available for more than 50 years and is indicated for a specific upper lip condition—when the distance between the nose and the upper lip line is longer than the DaVinci criteria recommend. However, for thinning or disappearing lips, the direct approach at the upper and lower lip junctions, where the white and pink skin meet is the preferred technique.

As in all surgeries, the incision lines go through the usual maturation process in which the scar is pink and lumpy for a few weeks and eventually blends into the surrounding tissues as it flattens and turns white, but it takes time. Expect the lips to be quite swollen after surgery. For several weeks, they will appear “over-corrected.”

Some patients may desire the correction of the upper (or lower lip) only. Most, however, choose to have both done. Either of the procedures for lip enhancement in Gulf Shores can be performed as isolated procedures or may be combined with other plastic surgical operations.

Lip Enhancement

Before & Afters

*Each patient is unique, and individual results may vary.
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Patient Testimonials

I can’t say enough good things about Dr. McCollough and his staff. Not only are his surgical skills impeccable, his bedside manner is outstanding. Everyone in that office is so kind and caring. It was a great experience. Thank you to you all!


The McCollough Smart Lip Procedure

As Featured in Sunday Issue of The Mobile Press Register Mobile, Alabama, July 2009
World-renowned facial surgeon Dr. E. Gaylon McCollough (Gulf Shores, AL) has developed a way to create smarter, more youthful lips that do not require repeat treatments with injectables every few months. The difference is that Dr. McCollough’s technique uses the body’s natural collagen rather than synthetic materials.

The advantage of using your own collagen to enhance the size and shape of thinning lips is that – once placed in its new home – your own collagen is recognized by your lips as “self” and grows there for the remainder of your life. On the other hand, synthetic materials injected—or surgically implanted—into the lips are recognized as foreign substances (“non-self”) and are immediately attacked by your body’s defense systems. As a result, synthetic, injected fillers are totally absorbed within a few short months, leaving the lip unchanged from its pretreatment size and shape.

The cost savings of using Dr. McCollough’s collagen grafts to create smarter lips cannot be underestimated. This is one incidence in which surgery actually costs less than so-called “noninvasive” techniques.

If you decide to have one of the commercial fillers injected into your lips, you will spend from $800-$1600 per treatment—every six months; that’s thousands of dollars for one year’s treatment. Using an average of $1200 per treatment In two years, you will have spent $4800, in three years $7200, in four years $6,600, in five years you will have spent as much as $9600 and have absolutely nothing to show for the money spent, regardless of what you have been led to believe.

Look at the alternative. With Dr. McCollough’s “Smart Lip Procedure,” your body’s own tissues are used to enhance the size and shape of your lips at a fee of approximately $3000. Based upon more than Dr. McCollough’s experience, the improvement in the fullness of your lips may last for the rest of your life. The bottom line is that Dr. McCollough’s smarter, life-long alternative costs less than two treatments of temporary, injectable fillers. So, make the smart choice.

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With Dr. McCollough

Dr. McCollough, a double board-certified facial plastic surgeon with certifications from the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology-Head and Neck Surgery, is a renowned expert committed to enhancing your appearance and overall quality of life, at a fair price and using proven techniques. At McCollough Plastic Surgery, Dr. McCollough and his team offer comprehensive transformations that illuminate the path to lasting health, happiness, and prosperity. Schedule your consultation to learn more about lip enhancement in Gulf Shores. Alabama.

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